Why In the World Do We Share?

In a study published in the Journal of Marketing Research, titled What Makes Online Content Viral?, Jonah Berger and Katherine L. Milkman analysed about 7000 New York Times articles to examine which articles made it to "the most e-mailed" list. The conclusion of the research was the emotional intensity evoked by the articles was a major factor in... Continue Reading →

Chess in the World of Picasso

Understanding how things work is an obsession and a necessity of ours as a human race. We explain how things work by trying to link facts in a logical sequence that builds and demonstrates the understanding. The linear logic that has prevailed for centuries as the only reliable formal tool of thought has encountered a few... Continue Reading →

The Social Meaning of Customer Focus

We often hear stories of back-from-the-dead experiences of businesses that lost their way but then they hired a super-duper CEO who saved them by asking everyone to adopt a customer focus attitude. What is customer focus, actually? If this is the remedy then why not have that attitude all the time? Some companies hire market... Continue Reading →

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