How Relevant Is Gartner’s Magic Quadrant?

One of the bloggers at Microsoft TechNet happily reported in 2010 that SharePoint is the leader of the Gartner Magic Quadrant for Horizontal Portals. Competing against IBM, Oracle and SAP, Microsoft was the clear winner in that race. At the time 70% of Gartner portal inquiries were directed at SharePoint. As I explained in my... Continue Reading →

Why In the World Do We Share?

In a study published in the Journal of Marketing Research, titled What Makes Online Content Viral?, Jonah Berger and Katherine L. Milkman analysed about 7000 New York Times articles to examine which articles made it to "the most e-mailed" list. The conclusion of the research was the emotional intensity evoked by the articles was a major factor in... Continue Reading →

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