Why In the World Do We Share?

In a study published in the Journal of Marketing Research, titled What Makes Online Content Viral?, Jonah Berger and Katherine L. Milkman analysed about 7000 New York Times articles to examine which articles made it to "the most e-mailed" list. The conclusion of the research was the emotional intensity evoked by the articles was a major factor in... Continue Reading →

Rupert Murdoch Adopts Social Media

At the start of the year Rupert Murdoch surprised many by opening an account on Twitter. Why did he do that when he was so dismissive of the role of the Internet in the production of content, reducing the public chatter to the "noise" level? Regardless of his motives, this fact alone is a strong... Continue Reading →

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