Why In the World Do We Share?

In a study published in the Journal of Marketing Research, titled What Makes Online Content Viral?, Jonah Berger and Katherine L. Milkman analysed about 7000 New York Times articles to examine which articles made it to "the most e-mailed" list. The conclusion of the research was the emotional intensity evoked by the articles was a major factor in... Continue Reading →

Blog at WordPress.com.

Up ↑