Why In the World Do We Share?

In a study published in the Journal of Marketing Research, titled What Makes Online Content Viral?, Jonah Berger and Katherine L. Milkman analysed about 7000 New York Times articles to examine which articles made it to "the most e-mailed" list. The conclusion of the research was the emotional intensity evoked by the articles was a major factor in... Continue Reading →

Are Intelligent Computer Networks Emotional?

The term cognitive refers to mental processes such as judgement, reason, memory and perception. These are processes that alter the brain cognitive structures, which in effect are neural patterns representing information retained in the long term memory. The study of these activities is very complex and it is being shared by multiple disciplines that adopt a... Continue Reading →

The New Humanism

Brilliant article by David Brooks from The New York Times, March 7 2011. David Brooks says that in essence there are two sides of our mind: rational and emotional. The first one is mainly driven by our conscious while the second is seeded deeply into our subconscious. There is much more to us than mere... Continue Reading →

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