B&N shares leap on Microsoft digital-tech plan

B&N shares leap on Microsoft digital-tech plan – MarketWatch.

Microsoft still has something reminiscent of its old magic touch. Its like a wand gently tapped on Barnes & Nobles business field to cause an explosion of vividly coloured flowers. It remains to be seen if this field will keep blooming in the years to come.

Microsoft is building strategic partnerships to prepare the launch of its massive Windows 8 ecosystem. Compare this approach with Samsung’s business style. While the South Korean is obsessed by operational excellence and hardware design brilliance, Microsoft is investing in non-IT business partnerships which are the life-blood of the ecosystem.

I suspect we will hear more of this kind of deals from Microsoft, many of them aimed at mobile computing platform.

We haven’t heard or seen anything yet about Windows 8 tablets other than some vague prototypes. I have a hard time to believe that Nokia will not play a major role here. It is going to be interesting, even fascinating to see how the competition between Apple, Microsoft, Nokia and Samsung will unfold.

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