They are not that secret, but they are powerful and worth to keep them in mind. In an interview given to Sydney Morning Herald he listed his business rules:

  1. Aim for the hole, not the green.
  2. Don’t spend a dollar unless you know damn sure you’re going to make at least a dollar back.
  3. Focus, focus, focus.
  4. Remember: no one is going to hand you success on a plate. It’s up to you to make it happen.
  5. If you’re not going to do it now, when? When you’re 60?

And another gem is this: people are always motivated to buy pain killers, but they are reluctant buyers of vitamins.

These are good solid principles which he seems to practice. His business Freelance.com has grown at a rapid rate and he is on his way to achieve his dream of becoming as large as Amazon or Google.