At least this is how it looks like according to Katie Fehrenbacher from GigaOm. The money is flowing into this sector fuelling mad innovation spree.
Katie Fehrenbacher believes that the tough economic conditions make the idea of networked consumption very attractive, as I also pointed out in my earlier post,. I haven’t come across any other publication that looks beyond the current economic climate and try to predict what are the consequences of such model from an business and social perspective. I attempted to do so in my post (Social Networked Consumption) in which I sound a bit pessimistic about the prospects created by the growing renting popularity.